New online platform aims to harness the power of community to support ethical retail
A new kind of media for a new, kinder world.
As our contemporary media ecosystems have spun out of control in a hyper commercialized frenzy, people are tuning out, cutting their cable cords and seeking solutions.
But while people look towards the Web for solutions, an enormous percentage of the information on the Web is compromised and corrupted.
People everywhere are seeking answers.
What if the answers we have been looking for have been right in front of our eyes the whole time? What if our greatest resource—is ourselves?
Welcome to Mobilized.
As a handful of transnational media conglomerates dominate much of our media; a new network has emerged….
“In a concerted effort to expand the reach of evidence-based knowledge dedicated to solving our ecologic and continual humanitarian crises, a passionate group of producers, academics, artists, social activists and citizens on all continents have united in solidarity to co-create a collaborative media resource and platform dedicated to empowering our collective human potential at a time of crisis. It is time for the passionate to come out to play.”
By building an online community the London-based organisation hopes it can use collective action to positively influence the way companies behave, from pushing for greater corporate transparency over tax, to making supply chains more ethical.
BuySmart works alongside ethical business specialists including the Living Wage Foundation, B Corps, and Provenance to select retailers that have what founders describe as “an authentic set of values at the core of their business”. More than 70 independent UK brands are featured on the site so far.
We believe that most people buy from major brands and chains simply because it’s easier. Our goal is to raise awareness of just how many innovative UK businesses there are, often on your doorstep, and introduce them to our members.”
“At a time when digital connectedness enables mass awareness of humanitarian challenges, people could rise to meet them, saidMøller – if they receive accurate, useful and balanced information from the media.
“We have the expertise, we have the experience, the human capital, the financial means, it’s just a matter of getting our act together globally,” he said.
“We are moving into a world of incredible change. We have technology today that gives almost every person on this planet the ability to know everything that happens, but also the ability to comment. Many of these voices are fairly uninformed and based on very narrow personal agendas and local understandings of reality. It is very, very important that this cacophony of voices is as informed as possible.” — Michael Møller, director general at the United Nations Office at Geneva
Mobilized’s audience are currently limited to searching for independent companies by location and sector, but as the community grows, Bryant hopes to develop an increasingly ySmartsophisticated platform that will allow for more tailored results. Users will be able to create a detailed profile of preferences and values that could then be matched up with specific brands, he hopes.