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The Future of Work: Business and Communities in the Information Age




Sleeping next to a snoring dog ensures better sleep.

By Scott Myer

So says evolutionary biologists who argue that for millennia, snoring dogs meant safety. If your dog was not worried, you didn’t have to be either. Meanwhile, the opposite is also true. If a dog is barking, even if it is down the street, it elevates our heart rates faster and higher than an alarm clock. This, too, is an evolutionary trick. If the dog is worried, we better be worried as well.

Today, however, no one wants a snoring dog in their bedroom. What changed?

The world we live in today is not how it has always been. In fact, the ways we live and work often run contrary to our evolutionary traits.

In our current Information Age, our models of work and community are changing. It is a fast, unnerving change for many, but maybe, just maybe, our lives are realigning with how we are designed to live.

This all sounds theoretical or nonsensical, so let’s get specific and start by looking at work.


For thousands of years, entrepreneurship was the profession of most people. Small-scale farmers, blacksmiths and shop owners spent time outdoors, working hard, but on their own schedule. They collaborated with their family and nearby friends, or clan members in many cases.

Suddenly, things changed as the Industrial Revolution enabled massive collaboration with thousands of employees working on a single task. This revolution brought workers into dark, crowded factories with no natural light and a work schedule dictated by the blow of a whistle. People couldn’t cope.

In London, factory workers who grew up and had evolved as agrarian workers dealt with the dramatic change with gin. Lots of gin (see Hogarth’s painting of Gin Alley).

According to Clay Shirky, in his book Cognitive Surplus, gin carts filled the streets of London where depressed workers drank themselves into stupors because they were unable to adjust to their new lifestyle.

In the 18th century there was an epidemic of gin drinking in England. Rot-gut gin was destroying lives and families. Gin shops sold their product for one penny a pint. People died in vast numbers from cirrhosis of the liver. In London there were twice as many burials as baptisms. William Hogarth’s savage portrait of Gin Lane in 1751 stressed the terrible dissolution of the time: a house is falling down, a corpse is being put into a cart and a woman is so drunk that she is dropping her baby over a railing.

William Hogarth, "Gin Lane"


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Over time, people did what they do best: they adjusted. We learned to live in close quarters and changed our lifestyles to fit the whistle. Soon, the education system was changed from an apprenticeship model to the straight rows and classroom bell that we know today. After all, if society needs factory workers, society also needed an education system that prepared them.

These changes served most people quite well through the 20th century. The firm grew larger and improved coordination led to huge achievements in production.

Now, however, the world is again changing. Businesses, often referred to as “the firm” in research (more on that later), are shrinking. Now we can collaborate with someone in our home community one day while working on a project with someone located on the other side of the world the next. Location independence means “firms” can be temporary. Many people now enjoy the ability to choose what to do, where to do it and when to do it. Stuffy factories (or offices) are increasingly a thing of the past.

The world now needs fewer workers and more thinkers. Instead of specializing in a specific skill, we now need polymaths, able to solve problems and collaborate with others depending on the project.

It is not hard to see the trend. Instead of waking up to punch in at work and doing the same task every day, the future offers a morning where we log in to see what tasks need to be done. We then choose what we want to work on and with whom we want to collaborate. Instead of the same group of people working together every day, we are a collection of individuals who come together as needed.

In a world when people have choice to work and live where they choose, bold ideas are required. Not every task will be fun or easy, but if there is a higher purpose or a grand vision, collaboration and innovation will follow.

This change is jarring, especially to those who grew up in the Industrial Age. We don’t see gin carts in the streets today, but we do see students leaving the education system to start their own businesses or people who have worked for years in a corporate setting wanting to leave and start their own project or business.

Our communities need to see and respond to this need. After all, if people can choose where to live and work, that means they can choose where not to live and work.


People are a business. A business doesn’t exist without its employees doing the work and helping it grow.

It may not seem like a novel concept, but it took until 1958 when Edith Penrose published The Theory of the Growth of the Firm for this idea to really take root. She separated the idea of “the firm”, or a business, from the people that made up that business and argued that myriad economic theories of the firm didn’t really explain how firms grew.

“All the evidence we have indicates that the growth of firms is connected with the attempts of a particular group of human beings to do something.” (Introduction, Theory of the Firm.)

Looking forward to the future of the Information Age thus requires us to think about people. Large businesses will surely exist, but throughout the Industrial Age, the point of joining a firm was to do something.

Now, we can do something without a traditional firm.


As a business owner, I am accustomed to summarizing the success of my business at conferences with a simple statement: “We have a team of 10.”

It’s an archaic mindset, but it is common to equate size with success. The larger the company, the more successful it must be. The Information Age challenges business owners and individuals to think differently. If the goal of work is to “do something,” can we measure success by the outputs instead of the inputs needed (like number of employees)?

For many, this means completely cutting ties with a traditional firm. With the ability to connect and collaborate with anyone else with an internet connection, the input is transient. We can work one day with a virtual team of hundreds and the next day complete our own, individual project.

Similarly, if the goal is to do something, or to put it another way, create work that matters, we have more options as individuals. In the Industrial Age, resources were scarce and controlled. It would be difficult in the Industrial Age to solve communications challenges if you did not have access to the resources and talent at Bell Labs. If you wanted to improve transportation but didn’t have the patents and equipment of General Motors, it would be an uphill battle. The best talent in the world worked for some of the largest firms in the world and that’s it. There was little opportunity (or even legal right) to share and build side projects. Instead, they did what they were told and innovated within a firm.

As Penrose noted, innovation within a firm is limited.

Human resources required for the management of change are tied to the individual firm and so are internally scarce. Expansion requires the recruitment of more such resources. New recruits cannot become fully effective overnight. The growth process is, therefore, dynamically constrained. (NY Times.)


In the Information Age, collaboration is often easier outside of the firm than inside the firm. Ideas can be quickly shared and teams can form for a project and dissipate when the work is complete.

Entire products, such as the Linux operating system on a large scale andsmartly designed power strips on the small scale, can be built collaboratively by people who never meet or even know one another. Yochai Benkler, a Harvard Law School professor, calls projects that create open source outputs and welcome participation with decentralized participant-driven modes of work “commons-based peer production”. (Benkler, Yochai (2006). The Wealth of Networks. Yale University Press. pp. 73–74. ISBN 978-0-300-11056-2.)

Benkler wrote, (and, of course, open-sourced), the book Wealth of Networks. In it, he highlighted two reasons peer production is better than a firm for creating work that matters (Benkler, Yochai; Nissenbaum, Helen (2006). “Commons-based Peer Production and Virtue”. The Journal of Political Philosophy. 4 (14): 394-419. Retrieved 22 October 2011.)

  1. Information gain: Peer production allows individuals to self-assign tasks that suit their own skills, expertise, and interests. Contributors can generate dynamic content that reflects the individual skills and the “variability of human creativity.”
  1. Great variability of human and information resources: leads to substantial increasing returns to scale to the number of people, and resources and projects that may be accomplished without need for a contract or other factor permitting the proper use of the resource for a project.

In essence, collaboration enables the greatest number of smart people to work together to solve problems. If the goal of the firm is to do something, peer production often does it better.

Firms are thus under intense competition from a nameless foe. As theother 60% of the world’s population begins using the Internet, there are more collaborators and more expertise. Given the choice of joining a hierarchical firm with strict rules on innovation or making the rules on one’s own, many will choose the latter.

There are some issues of efficiency in which the firm still reigns supreme, such as branding of a well-known firm or the ability to assign (or force) resources such as money and people to solve a specific problem. Most of these benefits, however, are under attack as peer models become commonplace and have an easier time raising money (often from peer-based funding platforms) and building a name for themselves. If AirBnB can “usurp the InterContinental Hotels Group and Hilton Worldwide as the world’s largest hotel chain — without owning a single hotel” as Fast Company noted, what firm is truly insulated from the shifts of the Information Age?


We learn as children that dinosaurs are extinct. I spent my childhood playing and reading all about these mysterious creatures. We forget, however, that when we look up, we see dinosaurs. Many of the birds in our skies are direct descendants from those lumbering beasts.

In the Information Age, not all dinosaurs will go extinct. A large number of people will probably choose to continue working for a firm. Some firms, like contractors, police officers and chiropractors, may be insulated from the changes due to geographic limitations or monopolistic markets. Many firms, however, are fast becoming dinosaurs. They are at a disadvantage in an age of collaboration. As peer-based models of work and production gain acceptance, the trend will only accelerate. This means big changes for employees and employers and should force us to rethink how to do work that matters.


Technical skills are the current belle of the ball. As America tries to compete internationally with other manufacturers and searches for ways to create jobs, technical educations are a natural solution. They immediately provide employable skills.

That model was perfect for the Industrial Age, when people needed to learn one task extremely well and be able to perform that task day in and day out. It is still important for communities who have a specific employer who needs employees to fill their cubicles, assembly lines and offices. The straight line from education to employment replenishes these firms with talent and keeps communities growing.

Learning a skill that guarantees a job feels secure, except that those jobs are under threat by the pace of change. The skills needed to “do something” are changing at an increasing pace.

This change is not an overnight phenomena that will suddenly destroy all technical jobs. Instead, continuous learning and multi-disciplinary learning is needed to keep up in the Information Age. Fortunately, learning has never been easier.

Thanks to technology, we have access to the entirety of the world’s knowledge in our pocket. Most of us use it to watch cat videos. Some, however, visit the Khan Academy, Code Academy or YouTube where they can learn the skills needed to do the work that they want to do.

For individuals who learn a skill like programming online, it is often easier to find their own job rather than finding a firm who will believe that they are qualified. Firms may not have the resources or ability to vet candidates with non-traditional education so they rely on diplomas to do the work for them. In the Information Age, more people will be learning skills on their own. It follows that many of these individuals will find work on their own as well.


An employee’s freedom is determined by their skills and their network.

Someone who has a single skill can still wake up in the morning and go to the firm and do great work. However, if the nature of the work changes due to automation, artificial intelligence, outsourcing or other shifts, they are no longer needed.

Someone who is a polymath and a self-directed learner, can acquire the skills they need to make the thing they want to build. They can look at the world and find problems that need to be solved or people who are looking for help in solving a problem. Then, they can apply or acquire the skills needed to make a difference.

For many workers, this is already their reality. They wake up in the morning and decide what they want to work on or who they want to work with. They search online or check their email and choose the project they are most interested in. It could be their own project or helping someone else. They take time off when they want, they switch locations when they want and they know that they will be compensated based on the problems they solve, not based on showing up.

We see this focus on problem solving at an annual event we host called Startup Weekend. Startup Weekends are held around the world, and it is a 54 hour competition to build a business. When the weekend starts, people who have an idea of what they want to build stand up and answer three quick questions:

  1. What is the problem you want to solve?
  2. What is your solution to the problem?
  3. Who do you need to help build your solution?

Employees increasingly ask themselves these three questions when deciding how to build something that matters. If the answer to number three is not a large firm, employees can strike out on their own and find whatever they need for number three. It may be that a project needs a designer for a day or a developer for a weekend. In a firm, someone who contributes one day a year would never be hired. In a peer-based model, a person can contribute one idea for one day and still be an essential part of the solution.

The challenge for an employee is finding these connections to help solve big problems. Thus, as Porter Gale says, your network is now your net worth.

A person who can find, connect and share ideas with a diverse group of people has a better chance of finding the skills and inspiration they need to create valuable work. Someone who is less connected has fewer opportunities.

A worker is best served by both increasing their knowledge and building a network of collaborators. Someone with a single skill will have a harder time building a network while a polymath can connect and help more people in different ways, growing their network and at the same time their net worth.

The network effect grows these efforts exponentially. As someone builds their network and collaborates with others to solve big problems, they have more opportunities to continue doing so.


Just as employees have increased opportunities as their network grows, employers have increased competition as the network grows.

In the traditional Industrial Age model, an employer based in a community without other firms has an advantage. Any workers who don’t want to or can’t move has to work for that employer. However, if in a community with multiple employers, the firm that treats a worker best will attract more employees. This forces all the firms to pay better salaries, offer better benefits and, hopefully, create better work.

In the Information Age, our community is everywhere. Our firms are competing with every firm everywhere. Some firms have the luxury of being insulated from the competition if what they do cannot be done remotely. Examples include local contractors, health facilities and gardeners. Most products and services, however, can just as easily be built and provided from anyone anywhere. This means a firm needs to provide incentive for an employee to not only to choose their firm over other firms, but to choose a firm over working for themselves.

The best way an employer can compete is to create work that matters in a model conducive to employees well-versed in the Information Age.

At my own digital marketing company, this has meant rethinkingworkplace location and hours, compensation based on interest and even how meetings are conducted.

If employees do not feel that they are contributing to solving a bigger problem, they will search for a problem to solve and can easily find collaborators to help them do just that. As my brofounder, John Meyer says, “Want to keep Millennial employees? Show them the future and how they will help the company get there.”


Just as the workplace is quickly evolving, so too are communities.

If workers can choose where to work, they can just as easily choose where to live. Jobs are not the main attraction for residents, quality of life is. Businesses can no longer expect talent to come to them, they have to go to where the talent is (either virtually or by actually relocating). Communities can no longer depend on an employer bringing in new residents, instead a community has to work to attract residents.

These workers who choose where to work and live make up a part of what Richard Florida calls “the creative class,” people engaged in creative problem solving from artists, to high-tech manufacturers to entrepreneurs. The creativity extends beyond just tech workers and now includes talent in everything from manufacturing to finance. The Information Age demands innovative ideas across industry.

Over 1/3rd of Americans are a part of the creative class with the percentage rising dramatically, up from 24% just 25 years ago (Florida, 45).

The Rise of the Creative Class offers new opportunities for rural businesses and communities and new challenges for those stuck in the Industrial Age mindset. Communities that attract the creative class with diverse ideas, people and social offerings will thrive in the Information Age, regardless of size or location.

People don’t move for jobs. Jobs move for people.

A community with skilled citizens can attract businesses. Businesses that move for people are more likely to stay and invest in the community. After all, a vibrant community retains talent, so it is in the business’ interest to make the community great.  The future plan for communities should be grassroots development focused on people and entrepreneurs. Communities can attract people and jobs will follow. A business can attract creative employees and work and collaboration will follow.

Diverse communities are creative communities.

New ideas and perspectives speed innovation and improve work.

Communities that embrace diversity will thrive and will be more interesting places to live. Businesses that promote gender equality and include workers with different backgrounds, are better, more profitable workplaces.

It’s not hard to make the connection. New ideas and perspectives force us to rethink how we live and work. The more we rethink, the more likely we come up with a better method.

People choose a community based on social offerings, openness and aesthetic.

People expect basic services wherever they go, but they move to a community based on its “soul.” Uniqueness, history, openness and wide-ranging amenities will retain and attract creative, diverse talent.

That is the result of a 2011 Gallup Organization and Knight Foundation study that interviewed nearly 43,000 people in twenty-six communities over three years. What it means is that throwing more money or more job opportunities at a person will not necessarily make them work for you or move to your community. Instead, corporate and community culture must be considered and prioritized. The person has to feel that they will belong and enjoy both their professional life as well as their personal life.

There’s a reason tech companies offer ridiculous benefits like free haircuts and laundry or why remote workers often choose to live in expensive, hip neighborhoods. As the work/life balance is blurred, people choose a positive living environment instead of just a work environment.

Create an environment that is welcoming and you will attract more creatives.


Most of the news we hear regarding technology and population trends feels like a death sentence for rural America and small business. The headlines shout that if you can’t keep up, you’ll be left behind.

Fortunately, the Information Age is changing business and community and provides an opportunity for rural communities and small businesses. The world’s talent is now available, regardless of location or size. The elements that make someone want to work with you are not simply monetary. They are based on openness and feeling like a part of the team or community.

Your business and community can create this environment, no matter the size or budget. Focus on attracting diverse, creative talent to take advantage of the trends changing the way we live and work.


Thanks to doors, locks and electronic security systems, we no longer have to rely on sleeping dogs to alert us to danger.

Most businesses, communities, employers and employees have forgotten how to live in a world of choice. We master one skill and and are perfectly trained for the Industrial Age.

But, the Industrial Age is over. We are now living in the Information Age.

We can cling to the past, or prepare for the future. For many, the revolutionary changes are a challenge.

For this new era, gin, however, is not needed. By focusing on attracting customers, employees and residents with work that matters, anyone can thrive.

The future is all about doing something, creating work that matters. There are big problems that need solving. Now, you are the one called to solve them.

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Right to Repair Bill Introduced in Congress



Hot on the heels of last week’s victory in the New York state senate, the fight for Right to Repair comes to the US Congress. Today, Congressman Joe Morelle (D-NY) introduced the first broad federal Right to Repair bill: the Fair Repair Act.

“As electronics become integrated into more and more products in our lives, Right to Repair is increasingly important to all Americans,” said Kyle Wiens, iFixit CEO. Lawmakers everywhere are realizing the need to protect our Right to Repair—along with progress in the EU and Australia, 27 US states introduced Right to Repair legislation this year, a record number.

“Every year I’ve worked on Right to Repair, it’s gotten bigger, as more and more people want to see independent repair protected,” said Gay Gordon-Byrne, Executive Director of Rep. Joe Morelle has been a champion for much of that journey, sponsoring legislation while in the Statehouse in Albany starting in 2015. Everywhere you go, people just want to be able to choose for themselves how to fix their stuff. You’d think manufacturers would wise up.”

Congressman Joe Morelle’s federal bill would require manufacturers to provide device owners and independent repair businesses with access to the parts, tools, and information they need to fix electronic devices.

“For too long, large corporations have hindered the progress of small business owners and everyday Americans by preventing them from the right to repair their own equipment,” said Congressman Morelle. “It’s long past time to level the playing field, which is why I’m so proud to introduce the Fair Repair Act and put the power back in the hands of consumers. This common-sense legislation will help make technology repairs more accessible and affordable for items from cell phones to laptops to farm equipment, finally giving individuals the autonomy they deserve.”

“Right to Repair just makes sense,” said Nathan Proctor, U.S. PIRG Senior Right to Repair Campaign Director. “It saves money and it keeps electronics in use and off the scrap heap. It helps farmers keep equipment in the field and out of the dealership. No matter how many lobbyists Apple, Microsoft or John Deere and the rest of the manufacturers throw at us, Right to Repair keeps pushing ahead, thanks to champions like Rep. Joe Morelle.”

“At iFixit, we believe that big tech companies shouldn’t get to dictate how we use the things we own or keep us from fixing our stuff.” said iFixit’s US Policy Lead, Kerry Maeve Sheehan. “We applaud Congressman Morelle for taking the fight for Right to Repair to Congress and standing up for farmers, independent repair shops, and consumers nationwide.”

We’re pleased to see Congress taking these problems seriously. In addition to supporting Congressman Morelle’s Fair Repair Act, we urge Congress to pass much-needed reforms to Section 1201 of the Copyright Act, to clarify that circumventing software locks to repair devices is always legal, and to expressly support the Federal Trade Commission’s authority to tackle unfair, deceptive, and anti-competitive repair restrictions.

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Chautauquas and Lyceums and TED Talks, oh my!



Our future is in OUR Hands

We are aiming with Mobilized to create a vibrant forum for ideas.  “Big deal”, you might say, there are already places for that.

Well, you’re not wrong.  There was, in the earliest days of the web, a loose and wild forum called The Well.  The great and powerful Google had as it’s mission the goal of “bringing all the knowledge of the world to every person”… before it pivoted to a new goal of just making money off of what it knows about us.  That change was a real pity.  There have been sites such as Wiser Earth, which aimed to be a global directory of people and non-profit organizations so that collaboration could happen on a larger scale than ever before.  It lasted about two years, sadly; not long enough to create a legacy.  Huffington Post had a good run in its’ early days, sharing ideas widely and helping to boost its’ contributors in the public’s mind.

What’s important to know, is that as of this writing, there is not really a widely recognized forum online or in ‘meat-space’.  There are print publications such as YES! magazine, Tikkun, The Sun Magazine, and The Utne Reader, all of which which reach a population of hundreds thousands.  Great, but their reach could be even more broad, in my humble opinion.  Within social media sites there are plenty of good ‘groups’ but they also don’t reach enough folks outside of their own memberships.

Probably the most popular comparable live events right now are the TED talks, which do serve a valuable purpose.  Sadly, they also tend toward the ‘Gee-Whiz‘ and the ‘Shiny New Buzzword‘ in their contents.  Mobilized really wants to focus on the proven, the existing, and the hidden.  There are already, all over, groups doing wonderful work, but too many of them are laboring in obscurity.

So, how do we do that?  Well to begin with, we’re not trying to be a technology startup.  There is no secret sauce, no fancy algorithm at work here.  Almost all the underlying code behind Mobilized is made with off-the-shelf parts, such as WordPress.  There is zero reason to re-invent the wheel, and frankly the notion that one must do so has tripped up several earlier attempts at building a successful progressive community.  We take the approach of using the tools at hand to build our house.

Secondly, we are going into the future with an eye firmly on the past.  And that leads us to the point of this essay, a look at how America became America.  We can take many lessons from the past.  One of our best ideas as a nation was the Chautauqua movement.   It had it’s heyday from the 1870’s right up until the beginning of World War II.  In part, it helped spawn a Lyceum movement, the Vaudeville traditions in the theater world; and had an effect on the earliest days of the motion-picture industry.  Here’s why it was so popular: the average person, anywhere in the land, could go to a Chautauqua when it came to their town, and engage in spirited discussion with the brightest minds of the day.  It was direct, person-to-person, and offered a mix of local and national ideas and people; presented on a rotating basis.  So ideas could be hashed out and spread rapidly.  And they did.  In no small part due to these two movements, the Robber Barons of the Gilded Age were defeated.  The Great Depression was tackled too, and along the way no less than Susan B. Anthony, Teddy Roosevelt and Mark Twain became huge fans.  No part of society could, or wanted to, ignore the notion that average people could teach other average people.

Mobilized aims to help bring that back into common understanding.  In the present era, there may well be a place for tents and lecturers setting up in farmer’s fields.  There certainly is a crying need for an educational platform that is accessible to the masses.  And now, there exist enough robust tools for us to re-create the ethos of a Chautauqua on the internet.

We, the people, when it really mattered and the stakes were high, collectively taught ourselves how to better ourselves.  Now, in every corner of the world, the stakes are once again pretty high.  It is time for a new Chautauqua movement, and this one will be truly global.  So step right up, come on inside our virtual tent.  Welcome to the show.



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For a healthier planet, management must change



Our environment sustains all life. Both human and wildlife. When habitat degrades, the lives of all that depend on it also deteriorate: poor land = poor people and social breakdown.By Sarah Savory, Zimbabwe

In Zimbabwe (like many other countries in arid areas with seasonal rainfall) we are facing the many symptoms and signs of our country’s advancing desertification: ever-increasing droughts, floods, wildfires, poverty, poaching, social breakdown, violence, mass emigration to cities, biodiversity loss and climate change. No economy can survive if we destroy our soil – the only economy that can ultimately sustain any community, or nation, is based on the photosynthetic process — green plants growing on regenerating soil.

So, if we wanted to find out the optimum way to manage our wildlife, people and economy, logically, shouldn’t we be looking at our National Parks for the best examples of what we can do for our environment? Because in national parks, we not only have the best management the world knows, we don’t have any of the issues that are normally blamed for causing desertification: ignorance, greed, corruption, corporations, livestock, coal, oil, etc. Let’s do that now…the following are all photos taken in our national parks (the first 3 were taken in May right after the rainy season when they should still be looking their best!)

As you can see from those photos, some of the worst biodiversity loss and land degradation we have in Zimbabwe is occurring IN our National Parks. But, as I pointed out, those have been run using the best management known to us and have been protected and conserved for decades. We’ve clearly been missing something…

The above 8 pictures are a mixture of National Parks and Communal Land…can you tell which is which?

We are seeing this land degradation both inside and out of our Parks because there is an over-arching and common cause of desertification that nobody has understood, or been able to successfully address, until recently.

We spend our lives blaming resources for causing the damage (coal, oil, livestock, elephants, etc) but resources are natural, so how could they possibly be to blame? Only our management of them can be causing the problem.

ALL tool using animals (including humans) automatically use a genetically embedded management framework…and every single management decision made is in order to meet an objective, a need, or to address a problem. And those decisions are made with exactly the same framework, or thought process and for exactly the same reasons, whether it is an animal or a human.

For example, a hungry otter has an objective: he wants to break open a clamshell because he needs to eat. He uses a simple tool (technology, in the form of a stone) to do so. He does this based on past experience or what he learned from his mother.

Or, the president of the United States has an objective: to put a man on the moon within a decade. He and his team use the same tool (technology, but various and more sophisticated forms of it) and base their choices on past experience, research, expert advice, and so on. It’s the same process, or framework, in both cases, only the degree of sophistication has varied.

A screen shot taken from a short video clip we took with a film crew last month, of 4 different areas, all near to each other: you will clearly see the terrible desertification in both National Parks and nearby Communal Land. In comparison, you will see a vast difference on Dibangombe, the Africa Centre For Holistic Management (our learning centre, which is only 30km from Victoria Falls.) This habitat is being regenerated for all life by simply managing holistically. Every year on this land, despite the worsening droughts, the biodiversity increases and the land and wildlife flourish.
All this footage was taken in the same area, at the same time, with the same climate, the same soils, the same wildlife and the same humans.
But different management.

To this day, this decision making process works just fine for the otter. But imagine that one day, the otter invents a machine that can crack open 1,000 clam shells a day and that all the other otters suddenly stop doing what otters are designed to do and just come to him to get their clams. They still use the decision making process but everything else has changed…that tiny advance in technology would have inadvertently set off a complex chain reaction through the whole ecosystem and there would soon be catastrophic environmental knock-on effects because the balance of the ecosystem has been upset. The ecosystem will keep trying to adjust to this change but eventually it will start to collapse. Imagine the otter started charging for the clams. Now, with every decision the otters make, in order to make sure their ecosystem didn’t collapse, they would need to be simultaneously addressing the social, environmental and economic aspects of their actions. Their management would have to evolve with the change.

This is exactly what happened to humans…As soon as our technology advanced, our management should have evolved to accommodate for it. But it didn’t.

Our natural world is rapidly collapsing all around us and we have ended up constantly chasing our tails and dealing with the symptoms and complications we’ve created. While there have been thousands of books written over the years on different types of management, if you dig a little deeper and ‘peel the onion’ the same genetically embedded framework is still inadvertently being used.

In the last 400 years, our technology has advanced faster than in all of the two hundred thousand or so years of modern human existence. Over those same few centuries, you can now see why the health of our planet has entered a breathtaking decline.  We now have the knowledge to change that…

No matter what we are managing, we cannot ever escape an inevitable web of social, economic and environmental complexity, so, in order to truly address any issue, the people and the finances have to be addressed simultaneously, not just the land itself. Isolating one particular part of the problem, or singling out a species and trying to manage it successfully, is no different from trying to isolate and manage the hydrogen in water.

With this knowledge, the Holistic Management Framework was developed. And, incredibly, it all started here in Zimbabwe, by my father, Allan Savory, an independent Zimbabwean scientist. This new decision making process ensures that no matter what we are managing, we focus on the root cause of any problem. It also makes sure that all our decisions are socially or culturally sound, economically viable and ecologically regenerative by using 7 simple filtering checks. And, it introduces us to a new, biological tool: animal impact and movement, that can be used to help us reverse desertification and regenerate our land and rivers.

This framework has received world-wide acclaim and is now being mirrored in forty three Holistic Management hubs on six continents, including the first university-led hub in the USA.

Now we can begin to understand that most of the problems we are facing in Zimbabwe today are simply symptoms of reductionist management.

Imagine that one day, someone starts to beat you really hard over the head, once a day, every day, with a cricket bat. It really hurts, and instead of trying to take the bat away from them, you just take a dispirin to deal with the headache it’s caused and carry on.

After a week, the pain will be getting much worse and the dispirin will no longer be strong enough, so you’d need a new painkiller. The stopain comes out. After a while, stopain won’t be enough, so you turn to Brufen. And so it goes on. Yet the blows continue.

Eventually, your organs will be struggling from all the medication and you’ll end up in hospital with very serious complications. The best doctors and specialists in the world are called in at great expense and they rush around treating all your worsening, and now life-threatening, symptoms. None of them can understand why you aren’t getting better – they’ve used the best medicines and procedures known. It’s because everyone is so focused on your symptoms, that nobody has looked up and seen the person standing behind you with the cricket bat.

It sounds silly when I put it like that, doesn’t it? But that is exactly what we are doing.

Our planet is in that hospital with life threatening complications, with Governments, Organisations and individuals doing their best, spending millions of dollars, often using expert advice, to find out how to treat the patient, but nobody has realised that they are only treating symptoms. Nobody has noticed the guy standing there with the bat.

The holistic management framework stops the blows to the head. As soon as we do that and the cause is being treated, all the symptoms will automatically begin to heal and fall away.

I am going to show you a screen shot taken from a short video clip we took with a film crew last month, of 4 different areas, all near to each other: you will clearly see the terrible desertification in both National Parks and nearby Communal Land. In comparison, you will see a vast difference on Dibangombe, the Africa Centre For Holistic Management (our learning centre, which is only 30km from Victoria Falls.) This habitat is being regenerated for all life by simply managing holistically. Every year on this land, despite the worsening droughts, the biodiversity increases and the land and wildlife flourish.

All this footage was taken in the same area, at the same time, with the same climate, the same soils, the same wildlife and the same humans.

But different management.

These pictures were taken on the same day on land only 30km apart in February 2018, The 2 photos on the left are Zambezi National Park and the photo on the right is Africa Centre for Holistic Management (Dibangombe)

The great news is that we can turn it all around and we don’t have the thousands of different problems we all think we do. We only have to adjust one thing. Our management.

It’s time for us to evolve from using our outdated, reductionist management framework. We need to adapt to a new way of thinking and  apply this paradigm-shifting decision  making framework so that we can all work together towards regenerating our Zimbabwe.

Culturally. Socially. Economically. Environmentally. For for our people and for our wildlife.

Let’s start by stopping the blows to the head!

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