How can utilizing the powerful dynamics of crowd-sourcing (or group powering) contribute to a more democratic, fair, and equal society?

Equalisters is an equality project aiming to correct the imbalances of representation in media, culture, business and other contexts.

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How can utilizing  the powerful dynamics of crowd-sourcing (or group powering) to contribute to a more democratic, fair, and equal society?

Rättviseförmedlingen means Equalisters in English. Equal for equality, and listers for all the people who contribute to the massive lists that we compile of people who can serve as alternatives to prevailing norms. They are based in Sweden and have international appeal for their work.

Equalisters is an equality project aiming to correct the imbalances of representation in media, culture, business and other contexts. It is their belief that when it comes to including competent women and people from other underrepresented groups, excuses that claim that “there just weren’t any”, are no longer good enough.

To prove our point and contribute to a more equal society, we provide a service that generates positive, proactive, and concrete recommendations, compiled in long lists of people who can balance up inequalities of representation in any given context.

Using vast social networks, Equalisters enables organisations, companies, and journalists to find alternatives who will contribute to more equal representation when looking for experts, lecturers, directors, comedians, DJs, helicopter pilots, clowns, or any other areas – obscure or mainstream – of expertise

We spent a little time interviewing Lisa Åkesson, of Rattviseformedlingen.


What are the biggest misconceptions you notice about your nation and the people who live and work there?

That we are homogeneous and that certain key competences can only be found in one group of people.   We believe that when it comes to including competent women and people from other underrepresented groups, excuses that claim that “there just weren’t any”, are no longer good enough.

How do you feel we can enable more collaboration, cooperaton and co-existing?

Finding platforms and giving place to meet.

How can communities in other parts of the world learn from what you are doing?

We are working by a very simple concept that can be used all over the world- we utilize the powerful dynamics of crowdsourcing (or group powering) to contribute to a more democratic, fair, and equal society. Using the networks you have access to, you can enable organizations, companies, and journalists to find alternatives who will contribute to more equal representation when looking for experts, lecturers, directors, comedians, DJs, helicopter pilots, clowns, or any other areas – obscure or mainstream – of expertise.


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What do you feel is the biggest impact of your work?

A more just and equal representation in society. When we prove people saying “they do not exist” wrong and present a candidate that would have been excluded otherwise on the basis of their gender, race, age, ability, sexual orientation or identity etc. When we do this over and over again we feel the road to equal possibilities gets shorter and shorter.

Could you please let us know about one of your ‘favorite’ projects or initiatives and how you accomplished it?

Just as mentioned above, our work for correcting the imbalances of representation is our main initiative and what we feel we do the best.

Please tell us about some of your new initiatives on the horizon.

We are working on a tool that will make it easier for magazines and everyone else to “count the norm” to clearer see imbalances in representation. We will work with this tool, together with different partners to set goals and make a change together.

We are with the belief that we are all incredible spirits, but something happens in life where many of us lose their personal power and potential, either to another person, a belief, or for some reason.  How do you believe that individuals can realize their personal strengths and power

We believe in role models and the power of seeing people that are like you that suceed in what they set up to do.

Here in America, the media continually promotes massive consumerism.  This is done by emotionally bullying us into believing that we are never complete or happy without buying products.   Many people do not understand the inner workings of media and if they saw that mainstream media is in the business of selling advertising, not empowering the communities, it is quite possible that people would have a different impression of what they are experiencing.   Do you find this true in your nation and communities?  If so, how do you find a way to showcase a way to “dissect” the news and media?

Our special topic is representation and we try to influence media both from outside and inside so that they will get better. We believe in change.

When we are young children, we tend to have the  ability to look up into the night sky and dream. How do we hold onto that wonderful spirit of “Awesomeness?

We believe in role models and we think that getting on one of our lists could also inspire to keep following your dreams.

What are some of the new possibilities you would like to see in the world?

We would like to see that all get equal possibilities – that’s our focus.

How do you best want to be remembered?

As an organization that by fighting against the imbalances of representation made a great difference in making the world more equal.

Information about their initiative can be found here: 


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