create better, together

An app to help realign the work/life balance through efficiency


I believe that the most sustainable businesses are born in such times. It just forces you to optimize and lay well thought out and solid foundations. So far we have developed a prototype for Android devices and trademarked our name with personal capital.

EATWELL combines the effectiveness of your personal nutritionist with the convenience of your phone. Your tailor made regime will reflect your lifestyle and needs. You will never have to wonder whether you are eating well, no matter whether you prepare the meals or use our delivery services. The Worlds Stage caught up with Pavel Cholakov, Founder of Eat Well app.

Where were you when you had the vision to create your new venture?
I was on my desk, working and dreading the question: What should I eat for dinner that will be both quick to prepare and nutritious enough for me? I was tired of having to compromise my health in order to have enough time for my packed schedule. That’s when I decided to put my entrepreneurial skills to work and came up with the solution to my problem.

What were the circumstances that led up to creating it?While juggling between university and work on one hand and sports on the other, I constantly found myself lacking time to eat well and in line with my ever changing nutritional needs. After boiling down the problem to its fundamentals, I realized that deciding what to eat, according to both my desires and my goals, was as time consuming as the process of preparing the food. And rightfully so, given the overwhelming amount of contradicting information out there. I thought that it would be most helpful if I just knew what was the best thing to eat at every moment. Of course, a personal nutritionist could solve that problem, but that option could get really costly. So the next logical step was to see if the decision making process of an actual nutritionist could be translated into an algorithm and presented in a way that is largely accessible and free. I am confident that with the EatWell mobile application, we have achieved just that.At a time of continual economic uncertainty, it has been difficult for many projects and companies to secure funding. May we ask you about any obstacles you may have encountered and if so, how you overcame them?It’s true this is not the most stable economic period, but I believe that the most sustainable businesses are born in such times. It just forces you to optimize and lay well thought out and solid foundations. So far we have developed a prototype for Android devices and trademarked our name with personal capital. Currently we are in crowdfunding campaign on Kickstarter (http://kck.st/1sH3Hdy), as well as considering participation in accelerator programs.May we ask you what were the steps that you took to developing your company?

So far we have formed a great team, we have developed a proprietary algorithm with the help of a nutritionist, we have finalized app design and we have built an android prototype.

What is it about your background that provides you with the expertise to be a leader in this field?

As an entrepreneur, I believe that business is the ultimate sport in which you are out on the field 24/7. Following my interests, I have studied finance and leadership, subjects which are invaluable for every business person. Along with my education. I have amassed experience in running both for profit ventures and non-profit organizations. I initiated EatWell from a personal need, with the desire to solve the issues with eating well for myself and others.


We don’t need another smart phone. We need a smarter conversation.  Mobilized is building an empowering constructive solutions-based journalism network from the ground up. While most news is the story of disease and dysfunction, we believe that media can empower, inspire, inform, educate and enable healthier outcomes for us all.

We  are collaborators in creation of better together. 

Stay inspired and Discover how you can get involved with your vision and mission with the Mobilized Network!


 

How did you select your team?

I have chosen my partners based on their expertise in their respectful areas and their motivation to help bring this challenging project out into the world. The lead IT specialist brings a tremendous value in the software and algorithm development, and the lead designer makes sure the user experience is, as smooth and as efficient as possible.

Would you like to share any insights about your project (that may not have been asked about by others?

Well, I am sure it is so for any enterpreneur, but EatWell is part of us. By trying to accomplish this project we are trying to leave our legacy to the future generations and we are doing our best to assure it is a game changer. We are hoping to bring sustainable change for the better, so everybody can enjoy the most valuable – their health.

In a rapidly changing global eco-system, how far in advance must you look in order to maintain your commitment to your vision and to its connection with its audience?

I believe that one needs to look at the end goal and then map the steps that need to be taken, in order to achieve that end goal. At the same time one needs to be flexible and always on top (one step ahead) of change, in order to ensure that whatever he is doing is in accordance with the new trends and demands of the environment.

Can you describe your “perfect” audience and/or “customer”

The great thing about EatWell is that is for any audience. Everyone is perfect for using EatWell, because everyone needs to eat healthy and properly. That is why, what we are doing is so globally important and essential to use.

What is the best description of the benefits your company will have on others?

At EatWell we aim to spur a revolution in the way we think about healthy eating. As a society, we have solved so many problems, but one of the most basic ones remains – the way we eat. In the ever speeding world, we have less and less time to spare to eat properly. And the common perception is that healthy eating is time consuming and tasteless. EatWell is about to change that. At EatWell we are convinced that the majority of people would not choose to eat healthy just for the sake of good health, unless healthy eating is made more appealing and less time consuming than the unhealthy alternatives.

 


We don’t need another smart phone. We need a smarter conversation.  Mobilized is building an empowering constructive solutions-based journalism network from the ground up. While most news is the story of disease and dysfunction, we believe that media can empower, inspire, inform, educate and enable healthier outcomes for us all.

We  are collaborators in creation of better together. 

Stay inspired and Discover how you can get involved with your vision and mission with the Mobilized Network!


Is there anything else you would like to share with us?

We have just started a crowdfunding campaign in Kickstarter, please help us spread it around: https://www.kickstarter.com/projects/1313992172/eatwell-app-eating-healthy-made-easy

About Pavel Cholakov
As an entrepreneur, I believe that business is the ultimate sport in which you are out on the field 24/7. Following my interests I have studied finance and leadership, subjects which are invaluable for every business person. Along with my education I have amassed experience in running both for profit ventures and non-profit organizations. I initiated EatWell from a personal need, with the desire to solve the issues with eating well for myself and others.
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